Last modified: 23 August 2021

Please take some time to read this Privacy Policy, along with our Terms of Use, in order to ensure you understand and are comfortable with our use and disclosure of your personal information. If you see an undefined term in this Privacy Policy, it has the same meaning given to it in our Terms of Use.

PBIC obtains your personal data directly from you via different communication means such as emails, phone calls or face-to-face meetings and your use of our website.

For more details on how PBIC collects your data please contact our Data Protection Officer at

Pure Beverages Industry Company (“PBIC”) is committed to protecting and respecting your privacy in accordance with the PBIC Privacy Policy (the “Privacy Policy”).

This Privacy Policy sets out how PBIC collects, uses, processes, shares, protects and retains personal data about you, and the choices you have about your (“Personal Data”), in conformance with the Privacy Policy in connection with the Services to be provided by PBIC in the (“Territories”).

“Personal data” means information of any type, irrespective of the type of medium involved, including but not limited to sound and image, relating to an identified or identifiable natural person (“Data Subject”); an identifiable person is one who can be identified, directly or indirectly, by reference to an indication number or to one or more factors specific to their physical, physiological, mental, economic, cultural or social identity.

“Territories” means the Kingdom of Saudi Arabia or any other country where PBIC is providing services.

PBIC reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

Scope of the Privacy Policy

This Privacy Policy applies to PBIC’s provision of services (“Services).

The Privacy Policy applies to information collected:

  • On this website.
  • By email, text, and on or from other electronic message platforms between PBIC and the Customer.
  • Through mobile and desktop applications the Customer has download from this website, which provide dedicated non-browser-based interaction between the Customer and this website.
  • Customer Interaction with PBIC advertisements and applications on third-party websites and services, if those applications or advertising include links to this Privacy Policy.

This Privacy Policy may be periodically updated by posting a new version on In the event that there is a material change to the Privacy Policy, the Customer will be made aware via a notice on the website prior to the change becoming effective.

Collection of Personal Data

PBIC collects personal data from you only where necessary for the fulfilment of the reasonable, legitimate and proper business purposes of PBIC. All collection of personal data is carried out in a fair and lawful manner.

PBIC only collects personal data:

  • that you have voluntarily provided to PBIC or its agents;
  • from your use or supply of Services and/or products provided by or to PBIC or its agents;
  • from your use of PBIC’s websites/applications;
  • where you are the recipient of a shipment delivered by PBIC or its agents;
  • when you apply for a job with PBIC; and/or
  • when you access PBIC’s premises.
  • comply with Know Your Customer (KYC) process to verify your identity and assess the potential risks of any illegal intention.
  • process payment transactions.
  • fulfil obligations arising from contract agreements entered between you and PBIC mostly for the provision of our services.
  • provide you with details and notifications about our services and changes to the services as per your request on receiving such details.
  • any other reasons that constitute the legitimate interest of PBIC.

This personal data enables PBIC to provide you with the Services or products that you require, to source supply of Services and/or products from you, to process your job application or to proceed with the purposes for which such personal data is collected, or if it is able to, there may be delays in the provision, sourcing or processing thereof, for which PBIC shall not be held liable nor responsible for.

Children’s Information

One of our priorities is adding protection for children using the internet. We encourage parents to participate in, monitor and guide their online activity. PBIC does not intentionally gather any Personal Information from children under 13 years old.

If you think that your child has offered this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best to rapidly delete such data from our records.

Use of personal data

PBIC collects, uses, processes and retains personal data for its legitimate functions:

  • effecting delivery of shipments locally or abroad;
  • providing, monitoring and improving PBIC’s Services including courier, warehousing, transportation, logistics and other value added services;
  • managing and administering your account(s) with PBIC;
  • advertising products and services provided by PBIC including courier, warehousing, transportation, and logistics services and other services which are ancillary to the aforesaid core products and business of PBIC including insurance services of PBIC’s business partners;
  • advertising products and services for environmental conservation and charitable purposes;
  • sourcing of supply of services and/or products to PBIC;
  • staff recruitment; and
  • such other purposes as may be required for the running of PBIC’s services and businesses or by applicable laws or regulations, including the communication of the same to customs authorities.

PBIC follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in PBIC’s possession.

Direct marketing

Any use of your personal data by PBIC for direct marketing or any directly related purposes would be in accordance with the Privacy Policy. PBIC will only use your personal data for direct marketing of the products and services of PBIC and our business partners after we have obtained your consent and you have the right to withdraw such consent at any time.

Disclosure of personal data

PBIC may disclose the personal data collected to PBIC subsidiaries and/or group of companies and to PBIC’s business associates that provide courier, freight forwarding, warehousing, transportation, logistics and related Services who are involved in the fulfilment of your requests or the Services contracted for.

PBIC may also disclose your personal data with third parties who assist PBIC with its internal functions, such as invoicing and the mailing of account statements, credit reference check, transportation services and information technology services. These third parties are bound to abide by PBIC’s practices and policies relating to the usage, processing and retention of your personal data. Your personal data is only accessible by our own personnel or the personnel of the third parties listed above for the purposes specified above. Our own personnel and the personnel of the third parties will be instructed to observe confidentiality and the terms of this Privacy Policy when accessing your personal data.

Other than in the instances stated herein and for any other legitimate and proper purposes, PBIC will not share, sell, rent, trade and/or disclose your personal data to any other third party unless your consent has been obtained.

PBIC may use third parties to collect and process personal data on behalf of PBIC and according to PBIC instructions. PBIC is not liable for the acts and omissions of these third parties, except as provided by mandatory/applicable law.

PBIC may also disclose your personal data to third parties when PBIC has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with PBIC’ rights, property, operations, users or others who may be harmed or may suffer loss or damage, or PBIC believes that such disclosure is necessary to protect PBIC rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on PBIC. To the extent permitted by applicable law, PBIC will make reasonable efforts to notify you of such disclosure through PBIC website or in another reasonable manner.

Transfer of personal data outside the Territories

If necessary, PBIC may transfer your personal data to places outside the Territories for carrying out the purposes, or the directly related purposes specified above, for which the personal data was collected, or for storage or processing in relation thereto. All the transfer of such personal data will be carried out in compliance with the requirements of the applicable laws and the Privacy Policy. By submitting your personal data, you agree to this transfer, storing or processing. PBIC will take reasonable and practicable steps to ensure that your personal data is treated securely and in accordance with the applicable laws and the Privacy Policy.

Retention of personal data and correctness

PBIC retains the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by applicable law. Thereafter PBIC deletes all data in its possession within a reasonable timeframe. PBIC does not verify the correctness of personal data.

Please note that some data may be further retained if necessary, to resolve disputes, enforce PBIC Terms of Use, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

Third Party Terms and Conditions

Please note that your use of the Services may be subject to certain third-party terms and conditions and PBIC is not liable for any such third-party terms and conditions and their use of your personal data.

PBIC may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of PBIC stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

PBIC follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in PBIC’s possession.

Protection and storage of personal data

PBIC has also implemented reasonable and practical security measures designed to protect against loss, misuse and/or alteration of your personal data under its control. PBIC may store and/or transfer your personal data to its subsidiaries, affiliates and partners in and outside the Territories in accordance with mandatory legislation and this Privacy Policy.

Use of Cookies

This website uses cookies to store data and information, including visitors’ preferences and the pages on the website that the visitor opened. This website uses data to optimize the users’ experience by customizing our web page content based on visitors’ browser type and other information.

We use cookies, or pieces of code that record your preferences, on our website, but we will ask for your consent to their use when you first visit us. When you browse any of PBIC’s or PBIC group’s website, cookies will be stored in your computer’s hard drive and will be used in accordance with your consent. You have a choice not to accept the cookies, but if you do, certain functionalities (e.g. banner redirection) may not be available.

 You can learn how to manage cookies on your web browser by clicking the

Log Files

PBIC follows standard procedures of using log files. It registers visitors when they visit websites. All hosting companies do this and are a part of hosting services and analytics. The information collected by log files includes:

–           internet protocol (IP)

–           address

–           browser type

–           Internet Service Provider

–           date and time

–           referring or exit pages

–           the number of clicks

The primary purpose of data collection is for analyzing trends, managing the site, users’ movement tracing on the website, and collecting demographic data.

Accuracy of personal data

PBIC shall take reasonable steps to keep your personal data as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. Personal data that is used on an ongoing basis, including information that is disclosed to third parties, will generally be kept accurate and up-to-date. Where you inform us of personal data which is inaccurate, incomplete, misleading or not up-to-date, we will update it in compliance with the applicable laws and Privacy Policy, subject always to PBIC’s other statutory rights and obligations.

Access to information and contact

Under and in accordance with this Privacy Policy, you have the right to seek access to and correction of your personal data held by us. In addition, you may request us to delete your personal data that is no longer required for the relevant purposes which you have given consent. Such rights may be exercised by you at any time. If you wish to exercise such rights, or if you have any question regarding your personal data or this Privacy Policy, please contact the Data Protection Officer.

PBIC have the right to reject your request and will inform you within 10 working days of receiving the request on the rejection and explanation of the rejection. In case your request is incomplete, PBIC will inform you within 10 days to complete your request.

PBIC makes good faith efforts to enable you to review, update or correct your personal data in PBIC’s possession. PBIC will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. PBIC reserves the right to charge you a reasonable fee for complying with a data access request as permitted by applicable laws.

Governing Law

This Privacy Policy (and any non-contractual disputes or claims) is governed by the laws of the Kingdom of Saudi Arabia. We both agree to the exclusive jurisdiction of the courts of the Kingdom of Saudi Arabia.